How to be Your Own Sales Brochure Designer
If you want a simple way to market your business, go for brochures. Direct mail campaigns still generate some money. It is projected that advertisers who spend $167 per individual on email sell goods worth $2,095: that is a return of 1,300%!. Having published marketing campaigns in a shop can help with advertising efforts, and certainly, will offer you marketing collateral for email campaigns and trade shows.
Making Your Own Brochures.
The fact that you do not have a degree in graphic design does not mean that you cannot do design work. With the right mind frame not have any difficulty creating captivating brochures. The tips below will come in handy.
Get to Know Your Customers Needs.
Before you can start designing a brochure, you should ensure you are putting the relevant information into it. Professional designers know very well that powerful language and hitting the appropriate points can ensure that whatever your layout is, it meets your customer’s needs.
Give the frequently asked questions a thought. Consider what you believe is your strongest selling points are and emphasize them.
A leaflet designer knows it is ideal to keep things easy and streamlined rather than flashy and complex. You should focus on the message rather than use of some funny shapes. For the first round of brochures, you can adopt the simple tall two fold design. If your message is communicated and you receive a response from your clients, then consider your simple brochure effective.
Go For Branding.
Is picking out colors and fonts for the brochure a problem? You can use the branding in place. Use the same color and font that you use for the shop or on the business website. This will ensure that branding remains consistent and help clients to associate some specific colors with the business. You can also come up with a logo if you do not have it already and also add it to your brochure.
Add More Value.
You do not want to get a customer to pick up your brochure only to throw it away. Therefore you need to add more value to it than just business information. Do not just discuss services offered and working hours, rather talk about why individuals should choose your company. Could it be because you use high-quality ingredients or your years of experience? .
Include a CTA.
So what do you want the customer to do after getting your brochure? Whether you would like your client contact you for additional info or buy your products, you have to make that clear in the brochure.
A Call to actions (CTA) prompts your clients to act on the brochure. Occasionally just using phrases such as “contact us now” or “see ____ for more info” can be sufficient to make them do it.