Business Success: Press Release Benefits to Your Business
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. To start the press release itself, you need to know and identify what news or stories are you sharing that may include launch of new products or services, unique statistics, major milestones, company stories, events or news-jacking.
It is best to have a unique product than what is normally seen in the market today that will likely get higher pitch. Having enough numbers of customers allow you to conduct poll and get statistically significant numbers which you can use in generating earned media coverage for your business. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters will attend your event if you have successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can definitely help you with press release distribution services.