The Benefits of Press Releases to Your Success
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. It is essential that your press release must easily pitch and some news and stories may evolve around topics such as launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
It is best to have a unique product than what is normally seen in the market today that will likely get higher pitch. You can conduct poll or survey if you have sufficient number of customers, and get statistically significant numbers which you can utilize in generating earned media coverage for your business. Use these to your advantage to increase your chances of being cited and re-cited throughout the internet and even with links routing users to your website, because reporters really love new, fresh, unique and compelling stats for their articles. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. Company stories can also be used in generating higher pitches such as stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can definitely help you with press release distribution services.