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How to Prevent Click Fraud in Pay Per Click Advertising Pay per click is an online advertising strategy which is very effective and which provides fast results by means of instant visibility and easy result tracking. When viewers click on the PPC ads, the advertiser will pay a decided amount to the publisher. If you are promoting your business then PPC is a less time consuming and smart method and it is also legitimate. You can always find illegal activities being done by your competitors or by the ad publishers wherein they are able to pile up the advertising cost of the company or else they double up their revenue. Click fraud has been reported by the advertisers ever since the beginning of pay per click advertising. And when this happens, the small and new business enterprises end up suffering the most because of their limited ad budget. A competitor or a middleman will click massively on your PPC in order to increase your advertising costs greatly and you will not get any realistic results. Below are some tips and suggestions to help advertisers prevent such activities. The credibility of your publishers you be checked out. You should check if the ad publisher has some strategy against click fraud before hiring the agency to publish your ads. Guard your business against click fraud before it actually happens to your company.
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When a competitor does not follow business ethics takes unethical and illegitimate measure to beat down your business, you should be wary of it. It is important that you keep a good eye on your competitor. You should develop strategies to safeguard your business from cybercrimes like click fraud. Your keyword on search engines can help you keep track of your business competitors.
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It is possible for you to track incoming clicks on your PPC ads through certain software. Click fraud in PPC ads can be prevented by using this software. There are other tools used for crick fraud reporting like click auditor, click sentinel, and click tracks. It is important to know where you started from and where you have reached in your advertising campaign. There are factors that let you see the number and percentage of valid clicks and this determine success or failure of your campaign. Do not place your PPC ads on search engines of countries that may have more competition against you and lesser profit potential. In a place where illegitimate PPC activities are not so prevalent, is the ideal place for you to make your ads visible. Understand the objective of your PPC campaign. Are you after the high clicks or to actually make sale? If you are a smart business owner you would always go for the latter, and strive for getting alternative results in PPC, instead of quantitative results.