Learn How Your Website Speed Affect and Hurt Your Sales
Congratulations for having a website or web presence for your business because you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
Consumers today know what they want, and the most hate when it comes to eCommerce or any business is waiting as what can be observed by abandoned shopping carts due to poor web speed according to studies. Many people thought that what makes a good impression is an impressive landing page, but the real first impression goes to the loading time of your website, so you have to make sure that you have a good and reliable speed. You are on the right foot is your website loads quickly because it only denotes that you are professional, efficient, and reliable. Poor customer satisfaction is the result of having a slow loading website, making your customer disappointed and frustrated, so more likely they won’t bother to return on your website if that is the case. If you mess your first impression, then it’s like blowing your opportunity management, so ensure you are not doing this mistake. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. It doesn’t even matter if a customer just arrived on your site or is proceeding to check out because if your website begins to run slowly, most just quit trying and leave.
Google and other major search engines are not really a fan of slow websites, they tend to rank slow websites low affecting search results. As they say, reality bites, and you have to adapt to customer needs and wants. Be attentive and focus on customer satisfaction by having a speedy website.